Chris Ryan, president of Ryan & Assoc. Public Relations has created and developed this
specialized 4-day boot camp course for all law enforcement officers responsible for
communicating and interacting with the news media.
Mr. Ryan administers the non-graded program at various locations throughout the United
States and Canada.
COURSE
OBJECTIVES
This
course focuses on developing communication skills and an understanding of the news
business for sworn and non-sworn law enforcement personnel empowered with managing and
disseminating information to the public and communicating and interacting with the news
media.
PIO Boot
Camp participants will receive step-by-step direction on how to excel during media
interviews and news conferences, at crime scenes and in crisis and other critical
situations where the public and the news media have an interest.
Participants will be trained to understand the workings of the news media on a local and
national level and its interaction with the law enforcement community. They will learn to
manage and disseminate critical and often sensitive information, understand the legal
aspects and possible ramifications of the release of information and anticipate reporters'
questions and tactics while giving solid and effective answers. They will also learn how
to execute useful departmental news releases and market their agencies more effectively.
This course includes a thorough understanding of the effect that good communications with
the news media has on community and government relations, recruiting and other outreach
programs as well as building alliances with other agencies. Participants will learn their
communications and relationships with the media often has an unexpected impact in the
areas of officer safety, community support, budgets, and more timely resolution of crimes.
Issues covered will lead to a better understanding of the department’s
functions and its place in the community.
Attendees
will view and discuss video segments featuring law enforcement officers from across the
country interacting with news reporters in a variety of scenarios. Finally, students will
participate in practical on-camera interviews and mock news conferences with
“aggressive reporters” in simulated high profile situations. These intense
scenarios are designed to challenge students to use the skills attained during the course
to communicate effectively in highly charged situations where there are rarely easy
answers.
Students from other agencies, i.e. PD’s, SO’s, DA’s, CA’s,
probation/parole officers and corrections officers, etc., are invited to attend for
training credit.
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